Over the past year, many cannabis businesses opted to reinforce their teams by hiring beverage experts.
MediPharm Labs (OTCQX:MEDIF) tapped former Nestlé Canada's President and CEO Shelley Martin to join its board of directors.
Mydecine (OTC:MYCOF) and
Canateq Holdings followed suit a month later. Jim Gunning, a former Red Bull North America's Sports Marketing Director, and former RESQWATER's Managing Director, joined the Denver-based company to serve as Chief Marketing Officer.
Canateq welcomed the two former Molson-Coors executives, Mark Hunter and Kandy Anand, to its board of directors.
Red White & Bloom
Brands Inc. (OTC:TDRYD) hired Jonathan Fentress in October to oversee its Sales and Marketing department, touting his experience within the cannabis, hemp, food, beverage, and tobacco industries.