BY
Sérgio Brodsky ON 29 April 2021 3 min read
Leading brand and foresight strategist Sérgio Brodsky has spent the past six months taking a deep dive into the future of marketing with the Futurecast series. For the launch of the exclusive Futurecast ebook, he writes about why the future is an asset, not a guess.
The future is an asset, not a guess. As such, using it rather than predicting it, is the only way to create the conditions for a tomorrow that is better than today. Few industries will have more predictions or ‘future of’ reports than marketing. After all, it’s in our best interest to be a step ahead of the consumer.