DENVER CO. March 10, 2021. According to
Inc.com, registering a name, phrase or design (known in the business as a "mark") for trademark protection can be complicated, frustrating and costly. Knowing how the USPTO evaluates a submission can aid in creating, evaluating and ultimately selecting the mark and, crucially, save time and attorney fees.
Dr. Judith Briles, CEO and Founder of Colorado Authors' Hall of Fame knows this fact all too well. "My experience is that it doesn't happen overnight. Yes, you can attempt the DIY route, but I've found working with the USPTO usually carries potholes for those who don't have a legal background in understanding the jargon and appropriate steps in acquiring a trademark. Now, I get help."