Texas launches multimillion dollar campaign to combat vaccine hesitancy
Karen Brooks Harper and Marissa Martinez, Texas Tribune
Feb. 16, 2021
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FILE -- A 15-year-old participating in Moderna’s teen COVID-19 vaccine trial receives a shot in Houston of Feb. 5, 2021. Pfizer and Moderna are testing their vaccines on children 12 and older and hope to have results by the summer. (Brandon Thibodeaux/The New York Times)BRANDON THIBODEAUX, STR / NYT
Snappy music opens the 15-second video featuring a diverse bunch of Texans getting their shots at a COVID-19 vaccination site.
The ad ends with a Black woman imploring her peers to “do it for yourself, do it for your family, do it for your community.”