Sustainability: Modelling vs. the empirical frontier

Thirty years ago I organized an International Congress on Environmental Consciousness and Mass Media, held in Dresden at the Deutsche Hygiene Museum. ((See Gerhard de Haan, (Ed.) Umweltbewußtsein und Massenmedien: Perspektiven ökologische Kommunikation, Berlin, 1995.)) The central concern of that conference attended by journalists, PR and advertising experts, corporate communications officers and artists from more

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