Sugar Cosmetics' Sweet, Sweet Rise to the Top. A Case Study From IIM Ahmedabad – PaGaLGuY

With a total market size of more than US$6 billion, India is one of the world’s largest cosmetic marketplaces. Foreign corporations dominate the Indian cosmetics sector, with the top ten players accounting for about 90% of the market. Another intriguing trend is the substantial increase expected over the next five years and the growing importance

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