The 2021 Subaru Forester, Outback, and Crosstrek aren't selling in Europe. Subaru reports a 39.6 percent decrease in 2020, in line with other automakers. Subaru only sold 935 cars in the entire UK market in 2020. Subaru sold 19,966 units in the European market.
John Hurtig, Subaru's U.K. boss, told Autocar, "2020 was a horrible year. What can you say? It's just an embarrassing number. There's no more context, to be honest."
Subaru's volume in Europe is so small that it's now classified as a "niche manufacturer." In contrast, Subaru of America delivered 611,942 all-wheel-drive models to customers in the U.S. It's why Subaru Corporation will prioritize its North American operations and customers.