Sprinting across Africa towards media viability
Ten media organizations from all over Africa are working with DW Akademie to assess their media viability. V-Sprint, a new assessment concept, allows outlets to quickly evaluate and adapt to changing media landscapes.
One of the first V-Sprints, which is part of the EU project "Covid-19 Response in Africa: Together for Reliable Information", was held in Kenya with the Bloggers Association of Kenya (BAKE).
The Viability-Sprint (V-Sprint) is a fast-paced, interactive assessment process for media outlets developed by DW Akademie. It allows outlets to explore and validate their viability but also to design or re-adjust strategies in response to shifting political and socio-economic environments.