Bugatti has chosen to associate its name with Tidal, a Germany audio system maker that has been in the game for over two decades.
The two companies are looking to “set a new standard for home music systems” with a new category of speakers of “unrivalled exclusivity and high quality like no other”.
Their partnership kicks off with the ‘Royale’ range of speakers that can be customized in numerous ways. There are two main themes, named the Monocoque and Duotone, and customers can choose between different material combinations, including piano finishes and avant-garde colors. Furthermore, each loudspeaker can be customized with leather, carbon fiber, aluminum, different fabrics and even precious metals.