Snowed In Studios has announced the creation of Scarab Games, a company aiming at helping brands enter the AAA gaming market.
The newly created entity will be targeting Fortune 500 brands in particular, the announcement said, and give them the tools to create "entertainment experiences."
The announcement further said that Scarab Games will be positioning itself as "the single point of contact for CMOs to advance the goal of building a console or PC game for their customers."
To do so, it's partnering with marketing and advertising firm Neptune Agency.
The company will also be announcing its outside advisory board at a later date, which features "some of the highest profile names in the gaming industry," it said.
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