Scottish auction firm Whisky Hammer drinks to multi-million pound deal with Hong Kong investor
L to R: Brothers Craig and Daniel Milne., founders of Whisky Hammer.
An online whisky auction site and tasting rooms in Udny has teamed up with a Hong Kong-based investor in a multi-million pound deal.
Launched by Macduff-born brothers Daniel and Craig Milne, Whisky Hammer hosts monthly auctions of rare and often very expensive spirits to buyers around the globe.
The group offers a trading platform to an extensive global network of whisky enthusiasts who buy and sell via the brothers’ regular auctions.
The company has sold a wide range of whiskies, both bottles and casks, with auctions selling in excess of £1million under the hammer each month and resulting in a 70% growth in revenue in 2020.