The move could save nearly 12 million plastic bottles from entering the ocean each year
Sainsbury’s has begun recycling rescued plastic from beaches and coastlines for its strawberry and fresh fish range packaging.
The move, with Prevented Ocean Plastic, could save nearly 12 million plastic bottles from entering the ocean each year, it said.
Its fresh fish range will contain 34% of the recycled plastic in its packaging, while its strawberry punnets will have 80% recycled content.
This will see more than 39.5 million items bought from Sainsbury’s swapped to the sustainable packaging this year alone.
With the support of Prevented Ocean Plastic, Sainsbury’s will contribute to the creation of almost 6,531 days of employment for plastic bottle collectors, while supporting coastal communities around the world that are at risk of ocean plastic pollution.