SAB ordered to remove misleading labelling from Brutal Fruit products

SAB ordered to remove misleading labelling from Brutal Fruit products
An order from the High Court of South Africa interdicted and restrained the South African Breweries (SAB) from distributing, marketing or selling two Brutal Fruit Spritzer variants with non-compliant labelling and advertising. The SAB products affected by the order include Brutal Fruit Ruby Apple Spritzer and Brutal Fruit Strawberry Rouge Spritzer.
Earlier this year, Distell lodged a formal complaint to South Africa’s Advertising Regulatory Board (ARB) in respect of the Brutal Fruit Apple Spritzer product, given that it was labelled, advertised and promoted in a way that represented itself as an alcoholic fruit beverage. As the beverage is maize-based, Distell said it should be labelled as an 'ale' instead of an ‘alcoholic fruit blend’.

Related Keywords

South Africa , South African , Rouge Spritzer , High Court , South African Breweries , Brutal Fruit Spritzer , Brutal Fruit Ruby Apple Spritzer , Brutal Fruit Strawberry Rouge , ரூஜ் ஸ்பிரிட்ஸர் , உயர் நீதிமன்றம் , மிருகத்தனமான பழம் ஸ்பிரிட்ஸர் , மிருகத்தனமான பழம் ரூபி ஆப்பிள் ஸ்பிரிட்ஸர் , மிருகத்தனமான பழம் ஸ்ட்ராபெரி ரூஜ் ,