Animals not plastic at least in theory. No idea what that is. But its certainly plastic. And Jessica Perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique collection. Casually often plastic bags and this was all coiled up at the stomach when i found it had no idea what it wasnt i all that it just. Or did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. We were just in our shock to think that that these fish are are really ingesting that i mean. To her disbelief the scientists has found plastic in the mummy likely specimen known as the long fish. The young one was not expecting such a surprising discovery when she began her. Fish lives at a depth of about 200 to 400 metres and theyre clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. Even swimming at these depths the long sit fish manages to swallow trivial plastic objects. Only you might find a brand name such as this. Bottle label. What is this so this is a label from a water bottle dishonored bottle clearly and found amongst the. Design design is a pretty well known. Bottled water company. You know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. This is always more to taste than just which. Is just water in the bottle. In front one of the worlds best selling brands. And if youre not familiar with you will certainly know the name of the group behind it the Cocacola Company. Everyone knows cocacola but not everyone necessarily knows that the group is in china. Dozens of other brands just sunny as part of the Cocacola Company and sprite 2 there is also minute maid powerade and of course from one of the companys flagship brands. Every year the group sells more than 120000000000. 00 bottles across the globe thats almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. In january 28th in the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its James Quincey cocacola c. E. O. Who is leading the movement. What we need to create is the circular color we need to create value for the out there is absolutely doable for a World Without waste thanks to unlimited Plastic Recycling but how reliable are the promises that this multinational can recycling really make this problem go away. With plastic becoming a global catastrophe reinvestigated the companys promises and on competence secret strategy which contradicts that convincing ideas and none of us will have the we dont know the say founders are starting over effect by the political folks great for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsibility has never appeared to for long then. What is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote in the somebody who. Only going to see. It to see that this particular motel younger and thats when i. Come on one last drink for the road welcome to the Wonderful World of the plastic promises if the Cocacola Company. Cocacola and plastic have a longstanding relationship and one that is full of surprises. To find out more we travel to the United States to meet a man who is well informed on the subject he lives in this small house in the dinner. I got back nice to meet you nice to meet you yeah really welcome to. You know this if we go to 5. I doubt i doubt one of the drivers got that amount of time on him yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when plastic began to revolutionize Consumer Society we began to see massive amounts of litter piling up around the country cocacola tried to respond to this wow were getting blamed for all this aluminum waste all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization Called Keep America Beautiful what do you here Keep America Beautiful you think like wow this sounds like an organization. Started by a bunch of kind of bearded environmentalist at least thats what i thought. You know because you see the sign everywhere in the United States is still a very present organization but it was founded surprisingly by the beverage brewing in canning and Packaging Industries right the idea was that lets tell consumers there are the bad ones theyre the litterbug theyre throwing this away industry should be blamed for all this waste. And so this native american looking like a character from an old weston makes the Keep America Beautiful and huge that sense some people. Are bright. And this guy throws in his car he throws this packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and theres a tear in the snare and it comes on the screen and says. People start pollution people can stop it right and its this message. Consumers are the problem right not us industry but consumers are. Since the success of this advert in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. One to stand how cocacola is recycling its reliable old consumer guilt technique we have to go to their son i not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe and theyre here to speak about the cleanliness at their towns and its serious stuff theyre even discussing the color of that trash cans and that kind of thing. The holiday shopping. Media isnt. To conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful and associations partly financed by cocacola like Keep America Beautiful and it seems Derrick Robertson is a plant of soda. And listen closely some of his slip ups are extremely telling. I have a clear well known package and saw the thing about. The character. Is that it doesnt care we do care and what they are she. Bendish well you can stop thinking into something by. The emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. I assume that you were drinking cocacola this morning is the single use bottled plastic of the problem today. Plastic Plastic Packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you me again as individuals dispose of these packages so cocacola for example one of the packaging rightly want to be able to get a fiery safely i mean use it. What you dont want is a and then environment according to the head of an association which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets or. Building your finances are the targets youve got to say this is. What you want to doing here i dont look i mean im asking you these are alleged to be until this question i see my organization and scotland as my digital ok im fundamentally through tell you im committed to that will i volunteered my saying ok. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest do you think theres going to continue as i said she of thing you are trying to create a measure of our fun site of interest about stuff like youre trying to do you think there is one. We are as one source are you have sponsors again thats its a different model when im over to start explaining her child isnt that the secret to her doing and get your metallic or use if you were to see see what it says. To a house or says i want this court is going to scorch rest policies and they hired out experts and some companies and some companies and im. Like how long until one morning from. Mcdonalds bring us starbucks in the long suffering or something brand names. We had to insist since the sixtys has been paving the way for other multinationals. I i dont want to talk to a communist news agency forgive me well have to find someone. Well defined as they were this was taken. From the plane to the beach is just like the jews there is exactly when my father. Died for this you know how good. Move this is not a ball. So i need you in this day week if you saw me live if i mean yes you dont see into the place. Rather than. We have to be the bad guys 2. I think right now is the time to come to their fight off the only its an indication of how important this movement so. So thats also indications of where the left must move towards we are definitely winning it because we have the people they have people in power but we are the muscle. But what if the soda giant really had decided to change a few months ago upon launching its program for a World Without waste the Company Announced a set of very ambitious measures to resolve the plastic pollution problem for cocacola the solution is recycling the concept is simple collect used bottles to make new ones out of them. Cocacola promises to put 50 percent recycled plastic in its bottles by 2030 and thats on a global scale. Is absolutely doable theres a model there for the chinas and other parts of the world on how to create value out of plastic and get it reuse. Of course that would be great news. But with all that we have learned about the companys strategies we wanted to check how often they actually keep their promises the American Company has been promising to make bottles out of recycled plastic begins taken. The year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we sought to find any trace of this in the report from 2015. The Company Never clearly states whether or not that promise was kept we end up finding a single figure 12. 4 percent at 1st glance its easy to believe that this is the percentage of recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the soda giants dog and we arranged a meeting with an ngo that has been interested in the Cocacola Group for a long time. When bush is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Are best cook at their lab see thats a good project just sort of the visit of the most i mean the less they are a little. Bit. Of a country. Lets take this wired to divest it back to the 11th renewable plastic is essentially plastic made from a plant base but its still plastic and therefore its still bad for the environment that clears up the words now lets move on to the statistics its all sort of a job was douglas at the. Now 7 veges say i. Lost it. 60. Set for the classic was sickly. Or labor day when you found that. The fundamentals are different were clearly very far from the target from the end point of view cocacola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. Sabbats protests were so long that sanju would have called you some class seats to tell you. The truth of College Costs only alexis on fox says to the. Cocacola subtle statistical distortions are bad but the worst is yet to come. We uncovered something far worse in this envelope which contains dozens of letters and internal records from cocacola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a World Without waste slogan. Emmetts the mass of information this document caught our attention its dated from 2016 and signed by the cocacola as a law being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with coca colas interests. In the next we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola has decided to fight against through lobbying. And amongst the measures that cocacola downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe theyre promising the exact opposite in their public pledges sit. On the tablet. Just highs in. 0. In that fight back category we also discovered that the Company Wants to fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. The deposit system works like this when you buy your drink you pay lets say a euro for it and you also pay an extra charge the deposit lets say 0. 20 per bottle in total itd cost you one euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of a sudden no one wants to throw their bottles away anymore. And what is most ironic is that the returnable bottle is there actually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. So once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the return of the old bottle that the company has forever at. Attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet trip time and 10 michigan in the United States im going to give it to reach you guys to me its merely thank you very much for coming to the center thank you thank you very much. And this gentleman is called a send down a he what of the american environmentalists agency for many is hes also the 1st engineer in the world to investigate the ecological impact of cocacola bottles. That does a very mutation but there are smaller. Typical quote battles about this this big green translucent always gloves. Always to us. Down a its referring to the beginning of the seventys. That was when the Cocacola Company began to show an interest in plastic and to reach out to him. What they wanted to know is if you take into account in all other end environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through steam trips before it is discard is the ecological container proposed also. Thanks to this report the Cocacola Company knows full well at the start of the seventys that return a bull gloss pollutes c. Nikken clean less than plastic. But the company would never publicly share this information. We put this together for them and they didnt publish it you know why. They were not interested in it have airing the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life weight plastic bottles i watch them slowly introducing the plastic bottles easy go on. For want i even remember clearly one time going to hold going allman to same to bridget my wife as a theyre going to plus or bottle. The dog or they would and they are not growing its just a 1st step. Sound nice that 10 eco plastic bottles playlist and one glass bottle. With this add that for its new plastic bottle released in 1975 cocacola various aston danis report once and for all. Its lifes tough its easy go at. The American Company never looks back cocacola imposes its plastic bottle everywhere and then isnt the only one flooding the market its a tidal wave from the eightys on with plastic devastates beaches. And the 1st ecologists begin to protest against pollution. Certain american states consider a forced return of the deposit. Little do they know the companys immense power. Cocacola has been a significant force behind. Fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that cocacola is having around the country and its almost like this great celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against to close it system want as the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism thats very smart to try and get industry to recognize that you have to deal with this waste. My 7 years doing drugs my nephews was still in drugs my system just with doing drugs it was like an epidemic of drug abuse americas public enemy number one in the United States is drug abuse started when anthony users in the prison population who are we started treating sick people people who are addicted to these drugs like criminals while i was on the hill. That the war on drugs was a mistake there are numbers of people who are in prison for. Sins for owner minor offenders in the drug trade its a lot watching your children grow up in miss you in wave and say by day as youre walking out of a business its just it doesnt get easier. Well. Google is accused of interfering in last years referendum on abortion in ireland triggering anger among the countrys religious conservatives the protests are expected in dublin later today. Will some headlines this weekend tensions rise between london and ran over the seizure of an Iranian Oil Tanker off the coast of japan as a court rules the ship can be impounded for a further 2 more weeks. To motorists reject the climate campaigning of the swedish new facts of this crisis displaying mocking stickers on their vehicles. In the 19000 people signed a petition calling on the french president to intervene in the case of a man whose life support systems is being turned off after 10 years in a vegetative state
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