CONTENT: Article
Rockwell Automation announced today it is donating $50,000 to support HealthyMKE, a comprehensive multi-media and grassroots campaign created by a broad coalition of local government, non-profit, health care, public health and community organizations designed to help empower local residents to make informed choices when it comes to getting vaccinated.
The effort includes a multi-media advertising campaign featuring community members telling their stories to build confidence in the vaccines. More than 150 trained “mobilizers” will also canvass door-to-door, particularly in zip codes identified by the Centers for Disease Control and Prevention’s Social Vulnerability Index as having the greatest risk.
“While COVID-19 vaccine access is more readily available, we recognize that many people are hesitant to get vaccinated, especially those in some of our most vulnerable communities,” said Patricia Contreras, Rockwell Automation’s vice president of public affairs. “HealthyMKE is helping to reduce this hesitancy by making vaccine information relatable and accessible so people can make a more informed decision.”