Updated 12 Jul, 2021 10:07am Sponsored Content
The new range of KalaKola hair colour will make you want to go ash blonde one day and mahogany the next.
Photo: KalaKola
KalaKola’s latest TVC has heads turning toward the gorgeous singing sensation Aima Baig and her vibrant, lustrous locks. As Baig paints the town red in the TVC, we are tempted to “level up” our hair game... from Hazel Blonde to Ash Blonde, Baig showcases KalaKola’s bold new range.
A heritage brand since the 1950s, KalaKola was the first to launch hair colour in Pakistan and is an essential brand for Gen X ers. With the spunky new TVC however, the brand aims to reconnect with younger audiences. They do so by depicting a group of young, hip girlfriends out for a perfect summer drive, having brunch and dancing the night away; highlighting the stunning new range with Baig’s glossy, coloured hair bouncing away to the catchy, upbeat music (sung by Baig herself). Moreover, KalaKola has got its hip theme on point with the catchy lyrics “