"Are online marketplaces the future trading platform for fresh produce?"
Selling via online marketplaces offers many advantages for farmers, buyers and sellers. It overcomes time and space constraints, provides inclusive market access, cuts costs, and shortens the supply chain, which is critical within fresh produce and agriculture.
Online marketplace experts Grant Jacobs, CEO of HelloChoice and Louis de Kock, founder of Nile.ag took a deep dive into this topic during a live broadcasted hosted by the Produce Marketing Association (PMA) in partnership with Beanstalk.Global.
Jacobs says anyone who wants to be successful in the 21st century needs to embrace digitisation. “We see varying supply and demand in the agricultural sector, sellers who are largely isolated, and buyers who find it difficult to access products. Online marketplaces are mechanisms that make it easy and cost-effective for sellers and buyers to trade digitally.”