South Korea has long been known for its manufacturing prowess, but the Netflix hit Squid Game is taking the country’s cultural clout to another level that augurs well for a new driver of economic growth.
While Korean pop acts and TV dramas have been scoring hits overseas for years, only a handful — boy band BTS, for example — have managed to win many fans outside of Asia. Squid Game, set to become the most-watched show worldwide on Netflix, is changing all that.
Building on the success of last year’s Oscar-winning film Parasite, the new Netflix show about indebted people fighting in