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Unilever has moved a chunk of its North American ad business to Publicis — a big hit to WPP.
Sources said the agency Arc Worldwide would now handle Unilever's retail and e-commerce work.
The account is worth more than $30 million in annual revenue to WPP, sources said.
The consumer-goods giant Unilever has moved a large chunk of its North American advertising business from the holding company WPP to Publicis in a major hit to the largest ad network.
Four people with direct knowledge of the matter told Insider the Dove and Ben & Jerry's maker has concluded an agency review it launched in 2020 by choosing the Publicis agency Arc Worldwide Chicago, a division of Leo Burnett, to lead retail advertising in its largest market. The assignment concerns in-store advertising, event marketing, and, most importantly, e-commerce.