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At the top of 2020, rising artist Pricie was staying with her A&R in Hollywood. While out on the balcony, she overhead someone playing the piano to Beyoncé’s “Halo” from a rooftop below. She decided to sing along.
However, the keyboardist happened to be a social media star and was filming his latest gimmick, in which he plays songs blindfolded, for his 2.6 million TikTok followers.
“She just started singing a cappella over his piano, literally from rooftop to rooftop,” recalls Matt Handley, director of A&R at Sydney-based indie label Sweat It Out. “It was pretty sick.” It also demonstrated that he had, in fact, recently signed a star in the making.