Set to debut in the first quarter of 2021,
PrendeTV will offer free, premium 100% Spanish-language programming, exclusively curated for U.S. Latino audiences.
With over 30 channels of video-on-demand, the streamer plans to feature telenovelas, TV comedies, classic sports, documentaries, lifestyle shows, and children’s programming. For exclusive content, Univision will once again tap into Mexico’s Televisa and their exclusive libraries of fan-favorite programming that is not made not available on any other streaming platform.
“With the launch of
PrendeTV we are focused on bringing new ways for our advertisers to reach the U.S. Hispanic audience and, importantly,
PrendeTV will be a critical part of our strategy to grow the scope of our business partnerships with our key distributors,” said Univision CEO