Predicting technology's role in the new business normal – CMO Talks with Gerry Murray

Published: January 27th, 2021
Gerry MurrayAt a time when nothing seems clear, there’s strength in knowing that some things, at least, are slated to proceed in an expected way. Predictions in the annual FutureScape report published by International Data Corporation (IDC) are always a good indicator of worldwide information technology (IT) industry trends, but there’s a special grounding in this year’s report, with its focus on the disruptive forces of COVID-19.
“We’re essentially going through a fundamental business model transformation in digital marketing,” said Gerry Murray, Research Director, Marketing & Sales Technology for IDC. “Companies that start preparing for that are going to have a big advantage.”

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