Post-KeVita, Bill Moses Is Once Again ‘Flying’ High… And Sharing His Blueprint For Success
May 25, 2021 at 11:00 am
Bill Moses had a gut feeling.
Having made his mark in non-alcoholic beverages as the co-founder and former CEO of probiotic drink and kombucha brand KeVita, Moses saw an opportunity to re-imagine the beverage alcohol space via a better-for-you platform of products. Shortly before the sale of KeVita to Pepsico in 2016, one that netted over $230 million, he launched Fermented Sciences, a platform dedicated to developing and launching “innovative fermented beverage brands to transform the alcohol industry.”
In February of 2018, the company introduced its first brand, Flying Embers, which debuted with a line of organic hard kombucha. Flying Embers quickly emerged as a leading player in the burgeoning space and has since launched several other beverage lines, including hard seltzer, beer infused with functional ingredients and a recently introduced Champagne-style product called Kombucha Bubbly. Amid a growing portfolio and surging sales — less than a year in, Flying Embers hard seltzer is among the top brands in the category — Moses is motivated by the momentum he sees for better-for-you alcoholic drinks. He’ll note, however, that maintaining the company’s pace requires an intense focus and thoughtful strategy, each of which he outlined in an interview featured in this episode.
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