Porsche and Balmain Creative Director Olivier Rousteing have this week announced a high profile new collaboration. The automaker and designer have teamed up to create a stunning new video to illustrate the meaning of “drive”—and is set to be just the beginning of the intriguing collaboration.
“I feel so proud to express the person that I am through this beautiful film in collaboration with Porsche,” Rousteing shared in a post on Instagram this week. “These are my challenges, these are my passions, and what drive means to me. Push your limits and never give up, dreams can come true.”