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Some good sh*t: Spice line at Petersburg shop named a Yiddish word, a compliment
The four-letter title of the spice line sold at Sweet Dixie is a nod to its creator's Jewish roots. It's also an example of Marla Cohen's zany sense of humor.
The Progress-Index
PETERSBURG — Contrary to what some might think, Bg Brinkley does not necessarily see the word "shit" as a curse word. It's been anything but a curse for her business.
Brinkley, the owner of the Sweet Dixie on North Sycamore Street, sells a line of spices called, well ... "Super Shit."
It's the brainchild of Chef Marla Cohen, whose wicked sense of humor shows in the line of spices she produces. The name is an homage to a Yiddish method of cooking "shit arein", (pronounced shi-tah-RINE), where a hodgepodge of ingredients is tossed into the recipe. Chef Marla, who is Jewish, learned the method from her great-grandmother.