Peet's Coffee Announces Carbon Neutral Series Coffee Subscription
Carbon Neutral Series Debut Allows Consumers to Offset Their Carbon Footprint with Each Delivery
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EMERYVILLE, Calif., May 19, 2021 /PRNewswire/ -- Today,
Peet's Coffee® announced an industry-leading Carbon Neutral Series coffee subscription, enabling consumers to effortlessly offset their carbon footprint over time, all while enjoying a new lineup of always fresh Peet's coffees. The Carbon Neutral Series celebrates Peet's belief that freshly roasted coffee and a better planet make a great pair.
Peet's Carbon Neutral Series
Peet's has partnered with Enveritas, a global sustainability nonprofit that aims to help all coffee farmers participate in a globally sustainable coffee industry. Through the new curated subscription service, Peet's is sponsoring the planting of three carbon dioxide-absorbing mangrove supertrees in Myanmar's ecoregion of Southeast Asia for every 2lbs of Peet's Coffee delivered—or 36 trees for a year's subscription. Consumers will offset their annual carbon dioxide emissions once 30 trees have grown and thrived over the course of 20 years.