Paul Tedesco is North American president of TRACK, a premier customer experience agency which connects people to brands through experiences that are the most relevant to them wherever they are on their journey. For more than 20 years, Tedesco has dedicated himself to following the customer on their journey along the path to purchase and lifelong brand loyalty. Tedesco teaches customer value creation and marketing analytics at the DeGroote School of Business in Hamilton, Ontario as part of the MBA faculty.