The latest report from market research and data specialist Lux Research (Boston, MA) has revealed that diversification and innovation are essential for the pulp and paper industry to succeed in emerging packaging applications – and to stave off tens of billions of dollars in expected losses! Digital media and paperless communication have caused a major decline in the pulp and paper industry over the past decade. This shift, alongside COVID-related pressures, is projected to cost the industry $26 billion per year over the next several years according to Lux’s latest report,
Diversification of the Pulp & Paper Industry, that outlines how companies can innovate to succeed, despite the overall decline in demand for paper products.