Papa's got a brand new bag | How Rocksax is having fun and finding growth in the digital age of music – Licensing.biz

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The music merchandise specialist, Rocksax, has undergone somewhat of a transformation over the course of the pandemic. Nothing quite as drastic as a full-blown Jefferson Airplane to Starship transition, but noteworthy all the same.
Click through to the Rocksax online platform and you’ll be met with an engaging product showcase that spans its collection of music artist and band-branded bags, accessories, and bar stools. It’s been the company’s lockdown mission to build its digital presence, and it’s an effort that has paid off.
This time last year, outside of its retail and distribution business – the primary source of business for Rocksax still to this day – this was an outfit that was bringing in around £1 a day via its consumer-facing online operation. Today, Rocksax is doing between £1 and £2 a minute on the platform, selling luggage, backpacks, and vinyl carriers featuring artists and band artwork that spans the genres.

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