Leaders of various sectoral bodies in the integrated marketing communication industry have identified strategies that could be explored by practitioners to revitalise the industry. Raheem Akingbolu reports.
Top representatives of sectoral bodies in the nation’s integrated marketing communications (IMC) industry have urged practitioners to begin deploring tools that would help their business out of the economic quagmire brought upon it by the coronavirus pandemics and other challenges, instead of resulting to self-pity.
They spoke at the virtual 2021 IMC Business Outlook organised by Advertising Practitioners Council of Nigeria (APCON) with the theme “2021 IMC Business Outlook Navigating a World Disrupted.”
The APCON Registrar/Chief Executive, Dr. Olalekan Fadolapo, in his keynote address at the event, admitted that COVID-19 has disrupted the whole IMC landscape.