From Conference Fatigue to A Great Big Conversation: Will WineFuture 2021 Be Like TED for Wine?
A year ago, we knew not of Covid. Nor did we predict an economic crisis. Trump's misdeeds dominated the world stage, and wine growers were wringing their hands over the overplanting and oversupply of bulk wine. Climate change might cause them to grow different grapes, but that wasn't the end of the world.
No, it was only later that we saw there could be an end of the world scenario. First it was Covid. And The Economy. Then it was Yet Another Drought. But then it was The End of Wine Travel As We Know It and The Worst Fires Ever, that decimated the North Coast wine growers and growers in other regions. While we bemoaned Mr. Orange Hair, we freaked out even more when we saw The Orange Skies. Grapes were ruined as was wine tourism. Due to the fires and the smoke, the wine industry lost a lot. How much? $3.7 billion.