Online digital printing – collaborative, transparent and agile
Adrian Wilson
Leading proponents of online digital printing services in the USA discussed their companies and the sector's during a seminar organised by Techtextil NA & Texprocess Americas.
15th January 2021
Kerry King is the senior vice-president of R&D at Spoonflower, which has been a runaway success since its foundation almost 12 years ago by Stephen Fraser and Gart Davis. Back then, very few people considered the possibility of designing and printing their own fabrics because not only was printing a custom design expensive – from $50 per yard for bulk orders up to $150 a yard for smaller orders – but many surface pattern designers didn’t have a low-investment platform from which to distribute their products directly to consumers. Advances in digital printing and online sites like Spoonflower have changed this beyond recognition.