Online community takes on map mishap
08:00 | 14/04/2021
UNIQLO has been focusing on sustainability in order to lure in new customers
Immediately after calling for a fervent wave of boycott on social networks of Swedish fashion giant H&M, the Vietnamese online community began to discover other global fashion brands such as Chanel, Louis Vuitton, YSL, Gucci, Burberry, Saint Laurent, UNIQLO, and Adidas that have all also posted a map showing Chinaâs illegal ânine-dash lineâ on their products and on their Chinese websites.
Vietnamese consumers expressed their disappointment online, especially since some of the brands are very popular in the Vietnamese market. UNIQLO in particular was singled out on social media by Vietnamese consumers.