NM's 'Student Athlete Endorsement Act' passes first hurdle

On Feb. 3, the Senate Education Committee passed SB 94 — known as the “Student Athlete Endorsement Act” — clearing a hurdle for the bill to become law and allow student-athletes to make money from their name, image and likeness (NIL). Similar laws passed or proposed in sundry states across the country would allow student-athletes to profit from their NIL, with several due to take effect on July 1. Thus, if a student were to appear in a commercial and earn money off the appearance, for example, a “post-secondary educational institution” — i.e. the University of New Mexico — couldn’t prevent that athlete from doing the commercial or receiving compensation from the appearance.

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