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In December 2020, CONAR presented the Digital Influencer
Advertising Guidelines to the Ministry of Justice. It updated the
guidelines for the application of CONAR rules to commercial content
on social networks, especially those generated by digital
influencers. The set of new rules focuses on subjects contemplated
by the Brazilian Consumer Protection Code ("CDC"), the
General Data Protection Law, the Civil Code, among others.
Consigning advertising activity by influencers as the
transmission of a message by hiring an advertiser or agency to
stimulate the consumption of goods and services, the Guide states