Press release content from PR Newswire. The AP news staff was not involved in its creation.
New Book, Marketplace Best Practices, Offers Enterprises a Guide to Launching and Optimizing Their Own Online Marketplace
January 26, 2021 GMT
VIENNA, Va., Jan. 26, 2021 /PRNewswire/ -- As online marketplaces continue to grow, business executives are seeking guidance on how to succeed in an increasingly competitive digital space. Marketplace Best Practices, the new book from Tom McFadyen, CEO of McFadyen Digital, provides strategy, business, and technology insight to enable retail and B2B ecommerce merchants to launch their own marketplace or improve an existing site.
ADVERTISEMENT
Platform businesses are disrupting and displacing the legacy ecommerce, retail, and distribution businesses that depend on the labor-intensive pipeline model. The platform economics of marketplaces has proven to be more scalable and profitable, and to drive higher company valuations.