NCAA to Permit Student-Athletes to Profit Through Name, Image, Likeness Deals

That offers athletes the ability to monetize social media, endorsements, autograph signings and other financial opportunities. Athletes also are permitted to use a professional service provider such as an agent or representative to broker such deals.
"This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA president Mark Emmert said in a statement. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”

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