New Delhi [India], August 1 (ANI/SRV): TrendOye, headquartered in Mumbai is all set to launch its latest collection for the upcoming festive season. The renowned, trusted and leading online D2C brand for 'different & unique handcrafted, handwoven, hand-painted sarees' was launched by husband-wife duo Anurag Madan and Kanchan Madan with an objective to promote Indian art and culture. The brand offerings include Premium-Yet-Affordable Value-Based exquisite collections of different, trendy and modern, authentic, handwoven, handcrafted, hand-painted, power-woven, artistic & concept-based, quality Indian Designer Sarees. The collections from www.TrendOye.com are just a click away and are home-delivered globally. Co-Founders Anurag Madan and Kanchan Madan, said, "Handwoven and Handcrafted artistic Indian sarees personify the rich craftsmanship and warmth of the Indian culture, and promoting it further provides a smooth livelihood to the skilful & hardworking Indian artisans." Anurag further added, "TrendOye Is Not Just An Another Online Store, It's An Altogether Different Thought." The goal of the brand for its customers is to provide a value-based premium international online-shopping experience with a lifestyle and exotic product range along with superior service. The Inception The journey of TrendOye began in the year 2018 with the modest start from the bedroom of the co-founder's home-sweet-home with offline offerings of authentic, unique designer handcrafted sarees with regional variations of the rich heritage of India, considering different & latest trends, hence, "TrendOye - being different". It all happened when Anurag Madan wanted to gift his wife Kanchan Madan an ethnic yet trendy-designer saree for their anniversary but even after exploring more than 10 stores including online saree ones, they couldn't get the right combination of fabric, design & colour that Kanchan was looking based upon her persona & basis Anurag budget. And that was a "Problem-Solving" moment for them when the idea of premium-yet-affordable, value-based ethnic wear germinated. Kanchan Madan, Co-Founder of TrendOye, said, "At that moment we experienced and realized how the market was flooded with mediocre quality products and fake fabrics & its descriptions along with non-justified pricing. And via. TrendOye, we are trying to solve this problem by filling this gap in the market along with a small contribution in transforming this highly unorganized segment into an organized one." "We want our today's trendy women to wear Indian traditional attires without any confusion about fake and non-authentic fabrics in their minds and experience full transparency and confidence with TrendOye. And for that we ensure that our products are authentic, genuine and best in quality, and are quality checked multiple times along with full transparency in its descriptions," Kanchan further added. After a couple of years of TrendOye's gradual organic offline penetration, they launched the online store in July 2020. From promoting just a few sarees, today the brand is a leading and preferred destination for unique, quality designer bridal and celebration sarees. The brand's flagship range of offerings is Designer, Bridal & Celebration Sarees which are handcrafted and weaved by their super-skilled hard-working weavers and artisans. The purpose is to support these hard-working Indian weavers. The brand has been in association with approximately 450 artisans and weavers to date. Helping & Promoting Weavers & Artisans "To give a formal shape to our start-up and to outsource manufacturing authentic sarees, back in 2018-19 I use to travel a lot within the remote villages of the weaver's community across the nation. And during that process, I have closely witnessed the financial hardships of the weaver's community, and how they are commercially paid and still manage their entire family with limited finances, which deeply touched my heart. Since then, I always wished to do something for the upliftment of the Indian weaver community, and hence made up my mind to launch TrendOye", says Anurag Madan, Co-founder at TrendOye. The Collections & Thought TrendOye has an array of exquisite collections of handwoven, handcrafted, hand-painted sarees in; Banarasi, Kanjivaram, Paithani, Patola, Organza, Georgette, Chiffon, Chikankari, Silk, Linen, Jamdani, Crepe, Cotton's and many more, which are emerging from the states viz. Gujarat, Uttar Pradesh, West Bengal, Maharashtra, Tamil Nadu, Andra Pradesh, and Jammu & Kashmir. TrendOye also specialises in mesmerizing collections of Bridal/Designer Lehengas. TrendOye Sarees comes in vibrant colours, designs, patterns and styles, which are a perfect blend of ethnicity, modernity & vouge enriched with rich Indian heritage exquisitely created and passionately structured in ace craftsmanship to match buyer's fascination & ease of shopping. Our approach is "Optimum-Is-More" & "Glocal". Herein "Optimum-Is-More" means instead of having an ocean of anything-and-everything kind of collections leading to the customer's confusion and long shopping time, we are having demand-designed, super-selected & super handpicked collections, which will help the customers in fast selection and reduced shopping time which saves the customer's valuable time also. And via the "Glocal" approach we get the products manufactured/sourced in India taking into consideration the global design trends, says Anurag Madan. The Target Group TrendOye targets women in the age bracket of 25 to 60 who strongly prefer ethnic wear & sarees and have an exotic, ethnic & modern fashion sense. These collections of sarees are fabricated using authentic quality fabrics to give superior comfort, elegance, class, and design and are easy to wear at any wedding, celebration, party, work or at home. Upcoming Festivity This upcoming festive Season TrendOye intend to launch its fresh festive collections with spectacular designs and vibrant hues which offer brilliant combinations in bright colourful design with fine details of craftsmanship, prints and material of superior quality. It continues TrendOye's heritage of offering to its consumers the best quality trendy designs with international standards of varied craftsmanship expressions and styles, to attract the conscious and stylish ethnic fashion customer. These collections truly incorporate the ethnic pulse with tradition, confidence, freshness, energy, spirit and eminence. The Brand Mission The brand's mission is to provide an incredible international online-shopping experience, right from offering value-based, authentic superior quality craftsmanship through their fabulous range, supported by seamless processes right from designing, to manufacturing/purchase, to product delivery to service and beyond. It aims to offer the world the best Indian Saree & Lehenga designs in Ethnic Fashion and spread its charm. The Leadership Team An MBA in Marketing from K J Somaiya Institute Of Management Studies & Research, Mumbai, clubbed with Entrepreneurship Management from IIM Rohtak, Anurag Madan has an extensive experience in the fashion & lifestyle retail industry and has a vast proven practical working knowledge in online-offline retail, eCommerce, brand building, sourcing, exports, fashion trends, designs, fabrics & textile technology. He has worked with organizations, to name a few like TATA's, Pantaloons, Lifestyle International, ICICI and Century Textiles, before this venture. His wife, Kanchan Madan, who is the Co-founder, has also in-depth expertise & practical experience in designing, fashion-styling, fabrics, product selection & trend spotting. She takes care of operations, product selection, designing & customer support and Anurag takes care of marketing, inventory, logistics & technology. The Co-founder, Anurag Madan sums all up to say, TrendOye believes in building bondage through one
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Jammu ,Jammu And Kashmir ,India ,Uttar Pradesh ,Mumbai ,Maharashtra ,Rohtak ,Haryana ,New Delhi ,Delhi ,Tamil Nadu ,Andra Pradesh ,Trendoye Sarees ,Kanchan Madan ,Anurag Madan ,Leadership Team ,Lifestyle International ,Brand Mission ,Management Studies Research ,Trendoye Is Not Just An Another Online ,Kj Somaiya Institute ,Premium Yet Affordable Value Based ,Indian Designer ,Founders Anurag Madan ,Celebration Sarees ,West Bengal ,Oye Sarees ,Season Trendoye ,Indian Saree ,Ethnic Fashion ,Entrepreneurship Management ,Century Textiles ,New Delhi India ,Ugust 1 Ani Srv Trendoye ,Eadquartered In Mumbai Is All Set To Launch Its Latest Collection For The Upcoming Festive Season Renowned ,Rusted And Leading Online D2c Brand For 39 Different Amp Unique Handcrafted ,Handwoven ,And Painted Sarees 39 Was Launched By Husband Wife Duo Anurag Madan Kanchan With An Objective To Promote Indian Art Culture The Brand Offerings Include Premium Yet Affordable Value Based Exquisite Collections Of Different ,Rendy And Modern ,Authentic ,Handcrafted ,Hand Painted ,Power Woven ,Rtistic Amp Concept Based ,Uality Indian Designer Sarees The Collections From Www Trendoye Com Are Justa Click Away And Home Delivered Globally Co Founders Anurag Madan Kanchan ,Aid ,Uot Handwoven And Handcrafted Artistic Indian Sarees Personify The Rich Craftsmanship Warmth Of Culture ,Nd Promoting It Further Providesa Smooth Livelihood To The Skilful Amp Hardworking Indian Artisans Quot Anurag Added ,Uot Trendoye Is Not Just An Another Online Store ,T 39s An Altogether Different Thought Quot The Goal Of Brand For Its Customers Is To Providea Value Based Premium International Online Shopping Experience Witha Lifestyle And Exotic Product Range Along With Superior Service Inception Journey Trendoye Began In Year 2018 Modest Start From Bedroom Co Founder Home Sweet Offline Offerings Authentic ,Nique Designer Handcrafted Sarees With Regional Variations Of The Rich Heritage India ,Onsidering Different Amp Latest Trends ,Surgence ,Uot Trendoye Being Different Quot It All Happened When Anurag Madan Wanted To Gift His Wife Kanchan An Ethnic Yet Trendy Designer Saree For Their Anniversary But Even After Exploring More Than 10 Stores Including Online Ones ,Hey Couldn 39t Get The Right Combination Of Fabric ,Esign Amp Colour That Kanchan Was Looking Based Upon Her Persona Basis Anurag Budget And Wasa Quot Problem Solving Moment For Them When The Idea Of Premium Yet Affordable ,Alue Based Ethnic Wear Germinated Kanchan Madan ,O Founder Of Trendoye ,Uot At That Moment We Experienced And Realized How The Market Was Flooded With Mediocre Quality Products Fake Fabrics Amp Its Descriptions Along Non Justified Pricing Via Trendoye ,E Are Trying To Solve This Problem By Filling Gap In The Market Along Witha Small Contribution Transforming Highly Unorganized Segment Into An Organized One Quot We Want Our Today 39s Trendy Women Wear Indian Traditional Attires Without Any Confusion About Fake And Non Authentic Fabrics Their Minds Experience Full Transparency Confidence With Trendoye For That Ensure Products ,Enuine And Best In Quality ,Nd Are Quality Checked Multiple Times Along With Full Transparency In Its Descriptions ,Uot Kanchan Further Added Aftera Couple Of Years Trendoye 39s Gradual Organic Offline Penetration ,Hey Launched The Online Store In July 2020 From Promoting Justa Few Sarees ,Oday The Brand Isa Leading And Preferred Destination For Unique ,Uality Designer Bridal And Celebration Sarees The Brand 39s Flagship Range Of Offerings Is ,Ridal Amp Celebration Sarees Which Are Handcrafted And Weaved By Their Super Skilled Hard Working Weavers Artisans The Purpose Is To Support These Indian Brand Has Been In Association With Approximately 450 Date Helping Promoting Quot Givea Formal Shape Our Start Up Outsource Manufacturing Authentic ,Ack In 2018 19i Use To Travela Lot Within The Remote Villages Of Weaver 39s Community Across Nation And During That Process ,I Have Closely Witnessed The Financial Hardships Of Weaver 39s Community ,Nd How They Are Commercially Paid And Still Manage Their Entire Family With Limited Finances ,Hich Deeply Touched My Heart Since Then ,I Always Wished To Do Something For The Upliftment Of Indian Weaver Community ,Nd Hence Made Up My Mind To Launch Trendoye Quot ,Ays Anurag Madan ,O Founder At Trendoye The Collections Amp Thought Has An Array Of Exquisite Handwoven ,And Painted Sarees In Banarasi ,Kanjivaram ,Paithani ,Spatola ,Arganza ,Georgette ,Chiffon ,Chikankari ,Milk ,Linen ,Samdani ,Eprepe ,Otton 39s And Many More ,Hich Are Emerging From The States Viz Gujarat ,Nd Jammu Amp Kashmir Trendoye Also Specialises In Mesmerizing Collections Of Bridal Designer Lehengas Sarees Comes Vibrant Colours ,Designs ,Atterns And Styles ,Hich Area Perfect Blend Of Ethnicity ,Odernity Amp Vouge Enriched With Rich Indian Heritage Exquisitely Created And Passionately Structured In Ace Craftsmanship To Match Buyer 39s Fascination Ease Of Shopping Our Approach Is Quot Optimum More Glocal Herein Means Instead Having An Ocean Anything Everything Kind Collections Leading The Customer Confusion Long Time ,E Are Having Demand Designed ,Uper Selected Amp Super Handpicked Collections ,Hich Will Help The Customers In Fast Selection And Reduced Shopping Time Which Saves Customer 39s Valuable Also Via Quot Glocal Approach We Get Products Manufactured Sourced India Taking Into Consideration Global Design Trends ,Ays Anurag Madan The Target Group Trendoye Targets Women In Age Bracket Of 25 To 60 Who Strongly Prefer Ethnic Wear Amp Sarees And Have An Exotic ,Thnic Amp Modern Fashion Sense These Collections Of Sarees Are Fabricated Using Authentic Quality Fabrics To Give Superior Comfort ,Elegance ,Glass ,Nd Design And Are Easy To Wear At Any Wedding ,Celebration ,Party ,Ork Or At Home Upcoming Festivity This Festive Season Trendoye Intend To Launch Its Fresh Collections With Spectacular Designs And Vibrant Hues Which Offer Brilliant Combinations In Bright Colourful Design Fine Details Of Craftsmanship ,Rints And Material Of Superior Quality It Continues Trendoye 39s Heritage Offering To Its Consumers The Best Trendy Designs With International Standards Varied Craftsmanship Expressions Styles ,O Attract The Conscious And Stylish Ethnic Fashion Customer These Collections Truly Incorporate Pulse With Tradition ,Confidence ,Freshness ,Energy ,Pirit And Eminence The Brand Mission 39s Is To Provide An Incredible International Online Shopping Experience ,Ight From Offering Value Based ,Uthentic Superior Quality Craftsmanship Through Their Fabulous Range ,Upported By Seamless Processes Right From Designing ,O Manufacturing Purchase ,O Product Delivery To Service And Beyond It Aims Offer The World Best Indian Saree Amp Lehenga Designs In Ethnic Fashion Spread Its Charm Leadership Team An Mba Marketing From Kj Somaiya Institute Of Management Studies Research ,Lubbed With Entrepreneurship Management From Iim Rohtak ,Nurag Madan Has An Extensive Experience In The Fashion Amp Lifestyle Retail Industry And Hasa Vast Proven Practical Working Knowledge Online Offline ,Commerce ,Brand Building ,Sourcing ,Exports ,Fashion Trends ,Abrics Amp Textile Technology He Has Worked With Organizations ,O Namea Few Like Tata 39 S ,Pantaloons ,Cici And Century Textiles ,Efore This Venture His Wife ,Ho Is The Co Founder ,As Also In Depth Expertise Amp Practical Experience Designing ,Fashion Styling ,Fabrics ,Roduct Selection Amp Trend Spotting She Takes Care Of Operations ,Product Selection ,Esigning Amp Customer Support And Anurag Takes Care Of Marketing ,Inventory ,Ogistics Amp Technology The Co Founder ,Nurag Madan Sums All Up To Say ,Rendoye Believes In Building Bondage Through One ,
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