Microsoft’s new chief marketing officer Takeshi Numoto is known for aggressively bundling (and raising prices) of the company’s products, according to The Information’s recent profile of the executive. As Numoto takes the helm, he will be in charge of getting customers to pay for its AI products, potentially by bundling them with other offerings. But the company is already facing criticism for making it so expensive to run its software thanks to its bundling plans. Adding AI into the mix could complicate things further.