The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 1 to May 1.
Yoo Jae Suk successfully defended his position at the top of the list this month with a brand reputation index of 2,118,591, marking a modest 6.51 percent increase in his score since April.
High-ranking phrases in Yoo Jae Suk’s keyword analysis included “Come Back Home,” “You Quiz,” and “MSG Wannabe,” while his highest-ranking related terms included “put into practice,” “confess,” and “donate.” The star’s positivity-negativity analysis also revealed a score of 83.55 percent positive reactions.