A recent incident involving a customer buying a TV from Flipkart highlights the issue of unexpected surprises in online shopping. The customer purchased a Sony TV but found a Thomson TV inside the box, without any accessories. Despite filing a complaint, the issue remains unresolved, causing frustration for the customer. The incident raises concerns about the delivery and customer service of online platforms. This comes amidst Flipkart's Big Billion sales event, where not all customers had a satisfactory experience.