Model Jodie Kidd is seen on the catwalk at a previous London Fashion Week
London Fashion Week organisers are facing a backlash after unveiling a controversial credit company as its headline sponsor.
More than 60 MPs are demanding that debt warnings are displayed alongside promotions for ‘buy now, pay later’ firm Clearpay at the event which starts today.
It comes after City watchdog the Financial Conduct Authority this month warned that the industry urgently needed to be regulated to protect shoppers from debt crisis.
Campaigners fear young women in particular are at risk of being lured into spending more than they can afford with buy now, pay later options now touted by most major fashion retailers.