The luxuxury goodsararket booming. Lastst yr alone,e, manufactures raked in 1. 2 tillion euros worldwide. One of the top markets for luluxury items is china. In 2000, just 1 of luxuxury gos went to chinese buyers. By 2018, the amount had shot to 33 . And forecasts suggest that by 2025, affluent chinese will purchase 46 of all luxury goods. And its the under 30s who are leadinthe way,hey know whs hot a whats t thanks some savvindividudus on social media. The latest collection by an american top designer is being presented to selected guests in shanghai. One of the vips here is wenjun lau. Shes not a film star or a pop icon. Shes a kol,l, a key opinn leader in social media. In other words, shes an influencerer in the fashion sector. Kols have advantages. Were fastst, we work with our cell phones and can immediately post what we see. And we have a closer connection to our audience because were here privately, not for a company. She studied design, a and hr photos and comments on social media have made her a style icon. She has hundreds of thousands of followers. Wenjun lau sometimes gets paid for attending events, other times she comes along as a guest. She chooses Fashion Shows that suit her style. She wants to remain credible for her fans, she says. After an hour, shes off to her next appointment. The influencer travels to fashion capitals all over the world, but she finds shanghai the most exciting. Fashion in europe is very advanced, but the pace of change is slowing down. Were quite pleased about that here in china. The future looks great. There are lots of big things coming our way. She arrives at a shopping center. Wenjun lau can make a good living from this work, but does everything herself. When she has to change her outfit, she hops into the back seat of her car in the parking garage. Another superstar among chinese influencers is zhang dayi. More than 10 Million People follow her on various channels online. Her picturebook career is probably one reason why many Young Chinese say their dream job is to be a kol. The former model became known for her social media appearances. She now has her own successful fashion label. She makes millions and is an inspiration to many Young Chinese. Her motto, have the confidence to be yourself. The 30yearold grew up in a nurturing environment as an only child, like many of her generaration. Ththey only knowow china asa booming economy and have very different aspirations than their parents. Young Chinese People want to stand out. Theyre very extroverted. They say, i want to be myself and look good. They are very different than the older generationon. In the past, the chinese would consider such behaviour improper, better to be more reserved. The internet in china is strictly censored, yet hardly any generation are as digitally connected as Young Chinese. Zhang dayi sells her clothes online, and shes always in contact with her fans. She doesnt need traditional. Traditional advertising. She herself is her best marketing strategy. Back in ththe parking garage, wenjun lau has changed her outfit for her next appointment. The 31yearold represents a generation that is not only shaping its own society, its moving into the focus of international companies. According to surveys, the chinese buy about a third of all luxury itetems worldwide. Anand that trend is growing. The Younger Generation account for a big proportion of those buyers. Wenjun lau isnt suprised. In the west, people haveve log been able to afford a bit of luxury, so its not such a big deal for younger people there. But in china, that has n not bn the case until recently, so younger chinese are much more keen on acquiring luxury items. Young people do feel immense pressure in china, w with its hh cost of living, expensive apartments, and tough competition, but many already have a good income or come from affluent famlies. About 400 million citizens in china are between the ages of 18 and 30. Thats more than the entire pulation o of the u. S. German automakers are working together with an elite Shanghai University in order to understand how this powerful Consumer Group ticks. This young group has their own demand. I would call them individualalistic, andnd consumereroriented, and the buying and consuming has to go quick. Experience will be important. They are hard to please. In the evening, the openig of an Italian Lingerie shop,the shop. The company has invited a number of influencers on social media, in order to reach a large clientele. Some have brought their own photographers with them. Competition is fierce, and not all of the influencers can make a living from their blogs. You are as few are as successful as wenjun lau. If the output of social media stars is judged to be too sexually explicit, or too critical, the authoritarian state can end their careers. Influencers with huge numbers of followers are especially closely monitored. It has not really worried me much so far because the gogovernment supports s this industry. Kols are an emerging sector, also supported by the fashion, design, and art inindustries. Wenjun lau is convinced that chinas influence on fashion will only continue to get stronger. She plans to launch her own collection of swimwear this year. And the best advertising f for that will undoubtetedly be herself. In 2017, an estimated 971 Million People worldwide were grappling withth Mental Health issues according to a study by the u. S. Based institute of health metrics. Thats around one in eight of the global population. Anxiety, depression, and bipolar disorders are widespread as are psychiatric disabilities from birth. In industrialized nations, there are just 100 psychiatrists for every 100,000 people but that seems like a luxury when compared to poor countries where often one psychiatrist struggles to support the same number. That applies to 45 of the global population. Mental Health Issues can make securing a job nigh on impossible. Though not in israel. Its elishas job to take dogs for a walk. He has a soft spot for canines. But he especially likes the shape this work lends to his life. It gives me tools when im having a difficult day or week to be e able to say y this wile dealalt with after i do what i neneed to do, my responsibilili. Having my y world back. Being able to confidently differentiate between being in a bad state, but notot giving upn functioning, which is such a big battle in the world that i come from. Once a week, elisha meets up with his coworkers from the Good Dog Program in a park in jerusalem. He is the only one from the group who has agreed to be filmed. The others are worried that people would find out about the world theyre coming from. It could be manic depression, it could be traumas. Our Service Users, most of them came out of mental hospitals and they never worked a day in their life. And we are bringing them back to the workforce, to be part of the workforce e through the dog walking. Good dog is a program run by shekulo tov, a social enterprise that irad eichler set up in 2005. Its no coincidence that he now lives with his family in a kibbutz. Israels Kibbutz Movement stands for an alternative way of People Living together. The fofocus is on community ratr than isolation, and not just here in the refectory. Everyone looks out for everyone else. For irad eichler, its an ideal model for coexistence. I wanna feel closose to peoe , and thats a great way to feel close to people. The coection that t i see betwn the kikibbutz and shekulo tov and other things that i am doing is that it is a way of making the society a better place. And to make the society a better plplace, you need people to o k in it. Whether if it is workingng wih people with didisability or working in a kibbutz. Shekulo tov is hebrew for everythings going to be alright. Eichlers rehabilitation programs now operate throughout israel. Their mission is to combat the isolation of people with Mental Health problems. The Network Includes this baked goods factory in haifa, for example, which employs almost 200 people. A new shift is just starting. The factory is just like any other in many respects. It makes cookies and chocolates, though not just any old cookies and chocolates. Irirad eichler insists theyre e best. There is one key element that distinguishes the e business fm conventional factories. As opposed to a regular factory where you want to keep your good employees, we actually want our good employees to leave usus. So whehen someone comes in, we e telling them its good that you cameme, but whenen are you lea . So the whole purpose of the factory is really train people and d get them out to work. All of the factories,s, stor, and businesses that belong to shekulo tov are at the same Time Training and Rehab Centers where people can learn transferable skills. The bakery is particularly wellsuited to this purpose. People want to rebuy and rebuy if the cookies are good, so it makes sense in terms of us business wise and also in terms of the rehabilitation. Wewe can break down bakekery to small tasks. So each one of our Service Users can find what matters to them and they can find theieir way n the rehabilitation process inside the bakery. People with Mental Health problems often live and work isololated from other people n homes or other facilities, thats always bothered irad eichler. He says they belong in our midst. And he is pleased when things go as well as they do in shekulo tovs cafe chain. The staff are proud to work here and are happy to be filmed. There is a lot of interaction between people with and without disabilities and the interactions are not buiuilt n feeling sorry for them or feeling superior to them. But the interactions are meaningful because there are about eating, about having fun, about leisure time and thahats amazing. Gat works six 4hour shifts a week here. She used to work in a workshop for people with disabilities. This is for you. The work there,e, she says, s very technical a and monotonou, and she felt that people didnt take her seriouslyly. Here, however, she gets a lot of support. Dana, the Rehabilitation Services manager, is always here to lend an ear to the staff and their problems. Theres also a special coachcho help with job huntining and an understanding boss. Shekulo tov currently supports almost 3,000 people in israel. About one in three go on to find a job in the free market. Thats quite an achievement. And the United Nations has already awarded the organization a prize for its work. We want within a decade people with disabilities will be so involved in everyryday lifen the community that it will be turned intnto a nonissue instd of an issue. So thats the big vision. And in terms of operationally in the next few years we want to get a millllion people into oe job market. And the way we wanna d do it iso collaborate with organizations all around the world. Shekulo tov also has an afterwork Program Offering activities, like bowling, for example. Because just as with employment, its important to ensure nobody is isolated, that people are able to spend time out among friends, so that everyone can enjoy their place in the heart of our society. I am. A global teen and now its time to meet another of our global teens. This week, in rwanda. Whats your name . My name is mutoni favour. I am 17 years of age. I live in n rwanda, musanze district. I do have two siblings, all girls. My daddy is a driver, and i lost my mom when i was young. I love going to school, and its a real good thing to me. I love studying and to know about the world. Because im doing tourism andd travel managemement and i needo knowow more about it. I needed to explore and gain mh knowledge. I love reading novels, i love listening to music. And i love beieing alone. It helps me think more a abouty fututure. It givives me timeme to think t my own life and how ill reach my goals. For today, we have internet. It helps me learn more about what else is outside my country. By seeing some videos of girls who have passed through some problems and overcame them. It gives me the lesson that i am not the only one in the world who has that problem. In todays global ideas, we head to the rainforests of brazil, homeme to a rather odd looking fruit, but one that really packs a punch. Guarana contains morore caffeie than coffee, and beverages m me with it are extremely popular in brazil. Our reporter detlef urban travelled to the region around manaus to meet organic smallholders from an indigenous tribe to learn about their Sustainable Farming methods. The city of manaus is located in the heart of the amazon basin. The easiest way to transport people and good to hear is goods here is via the amazon river and its many tributaries. Once a month, the regional universitys agriculturalsciences department organizes an organic food market. Smallholders sell locallygrown, organic produce. Some of the things on offer here only grow in the amazon basin. We sell the extract of roots and herbs, products of our indigenous medicine. The university hopes that the market will boost green farming in the amazon rainforest. We want to show that smallscale, organic farming is the Sustainable Future of farming. The Indigenous Peoples of the amazon have preserved these products and this form of agriculture as a cultural treasure. Thats also how they protect the rainforest. Cristo de oliveira sells guarana. He and his Farmers Association believe that its important to cultivate the berries which contain caffeine, according to indigenous tradidition. You can buy guarana pits or a dried paste or powder. We sell products from our producers associaiation from o urupadi, and we come to this market because we can get a fair price for our guarana. Because we can only guarantee the protection of our rainforest if we earn a fair wage. In manaus, you can buy guarana in some shape or form on every street corner. As an energy drink or mimixed wh fruit juice, every vendor has their own handmixed speciality. Even the drinks industry here in brazil is in on the business. It has been seselling a fizzy drink with guarana extract for decades. Guguarana is traditionally cultivated o on the bas ofof te rio mamaues and rio o urupadi. A 16hour boat ride away from manaus. Here in the dense rain forest, close to indigenous reserves, are the villages of nazare and sao sebastiao, where cristo de. Oliveira and his Farmers Association harvest guarana. Their fruit contains four times as much caffeine as the guaraaa plants grown by the drinks industry with artificial fertilizers and pesticides. Our guarana plantation stems from original forest plants. We collect the seeds and grow our plants from them. Our guarana is even richer in caffeine than coffee. At harvest time, its all hands to the pump. Everyone is busy bringing the berries to be peeled or roasted. The stones inside look like black eyes and have a place in local beliefs. The pits are heated gently in a clay oven. Just like with a good sauce, you have to stir them around for a long time. The method ensures that vital ingredients are preserved. Downriver is the village of sao benedito. The satereremawe inindigenous pepeople live here. They describe themselves as the people of guarana. Dona Maria Batista is mixing ssapo, a traditional drink made from guarana. They drink it every morning at home. For the sateremawe, the ancient plant is closely linked with their myth of creation. People say that the brother of our creator god, of tupana, killed gods sonon. His mother buried him by the river. And the eye of the boy emerged from his grave and guarana grew out of it. The mother told her son, you will never be forgotten. Thats how guarana and our people came about. They still have their old beliefs, but they are also catholics. This symbolizes a goblet, this is the upper part. This is the guarana paste wara. We call it the fruit of eternal youth. Its stone is part of the earth that we emerged from. Water, earth, and guarana all link us to the creator. Just like bread and wine in the catholic communion. In sao sebastiao,o, a villae populated byby people ofariouss ethnic originsns, the guararana harvest is being processed. The pits are ground up. Water is added carefully by an experienced member of the team before the paste is kneaded to the right consistency. They make rolls of the paste that have to dry before they can be grated into water to make the traditional guarana drink ssapo. Gurana powder is better suited for sale at the market or export, provided its vacuumpacked to stop oxidation which can lead to the formation of harmful substances. American beverages, a multinational drinks corporation, have a presence here in the town of maues. They use guarana cuttings that require a lot of chemical fertilizers and pesticides to make them thrive. That is passed into the guaraaa soda, which people drink a lot. The drinks industry doesnt buy our produce, even though it is of a better quality and stems from t the original forest plat stocks. The farme o of rio urupii are still l the exceptioion ag the 2,2,500 guaraa farmersrs inh municipapal district of maues. The others u use conventional farming methods. In manaus, biologists are researching alternatives to the use of chemical pesticides. Cuttings are prone to fungal infection. They plan to use a bacteria to fight that problem. We would like to improve biological controls so that fewer agricultural toxins are deployed. They have huge consequences for the amazon basins ecosystem. The aim of the research is to produce a biopesticide. Cristo de oliveira is also interested in their experiments, even though his original rio urupadi plant strain is more pest resistant than these guarana cuttings. But there is a downside. Guarana plants that grow from these cuttings annually produce 400 kilos per hectare. With our woodland guarana, the yield is only around 250, 300 kilos. Our organic product costs more as a result of the lower yields. The Green Farmers of rio urupadi are planning to set up a cooperative so they cacan expot their products. And theyre battling to have amazon guarana recognized as a protected brand. Thats all from global 3000 this week. What are your thoughts about the show . As always to hear your comments and views as always, we would love to hear your comments and views. Drop us a line global3000 dw. Com. Dont forget to check out our Facebook Page dw women. 07 05 19 07 05 19 [captioning made possible amy from new york, thisis is democracy now noam today, we are not facing the rise of anything like naziism, but we are facing the spread of what is sometimes called an ultranatitionalist reactionary international trumpeted openly by its advocatetes includining steve bannon, the impresario of the movement. Amy today, noam chomsky for the hour
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