The agency was behind Licious' latest 'Nakhra’ campaign
05 Jun, 2021 - 02:47 PM IST     |     By indiantelevision.com Team    
Mumbai : Delightful Gourmet Private Limited has appointed Mumbai based brand & communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record” for its brand, Licious.
The brand started its journey five years ago and continues to cater the meat and seafood lovers across the country. 
Licious, vice president – brands and new ventures, Simeran Bhasin said it is imperative for the brand to collaborate with the right partners who are not just experts in the field but also mirror the brand credo. "The TILT team has an intuitive feel & passion for meat; one that matched Licious’ own. It was based on this synergy that Licious first chose to work with them on the now current ‘Nakhra’ campaign. Our fantastic experience of working with the team through this project made it a no-brainer for us to explore, evaluate and finally close out a full scope AOR relationship covering brand & communication strategy and solutioning across platforms, formats and media," she said.

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