Partagas*
*Notes that this only includes the U.S. distribution rights for these brands, which are separate from the Cuban versions of these cigars.
Some of these brands—like Bolivar and Partagas—are ones that General has tried to remake multiple times, seemingly not very successfully. So on one hand it’s not surprising to see STG trying something else, but Forged Cigar Co. is a pretty drastic step that left many—including General’s competitors—quite confused.
The company says it’s a multi-million dollar investment, which included the hiring of 12 sales representatives, making the brand new Forged Cigar Co. one of the largest sales teams in the cigar industry. STG says that Forged will also receive marketing support and, of course, new products.