2nd March 2021
KP Snacks has announced a £2.3m investment in its flagship âBetter for Youâ brand, Popchips, with the launch of a new campaign.
The campaign sees Popchips make its first-ever TV appearance, aiming to drive greater awareness for the brand which recently moved to No.2 âbetter for youâ brand in the Crisps, Snacks and Nuts (CSN) category.
The new creative is set in a workplace featuring three friends and their rather intimidating boss, Janet. The campaign sees the friends share a bag of Popchips with Janet, which prompts a series of positive bonding experiences. The campaign highlights Popchipsâ unique selling point of âpopped, not friedâ and includes a rallying call for consumers to âStart Something Goodâ.