Kid Cudi. CREDIT: Press
Heroes donât always wear capes; some of them just wear their hearts on their sleeves. This is precisely what makes Kid Cudi one of the most important artists of the past 15 years. A pioneer of openness and vulnerability, he blazed a trail so that the likes of Drake, Logic and Childish Gambino could prosper with their signature brands of emo-rap. And now the Ohio rapper is back with his first solo album in four years.
Much like its predecessors, the third and final (supposedly) instalment in the âMOTMâ series comes off as therapy of sorts, the 36-year-old’s multiple personalities facing off in a battle for spiritual supremacy. The record’s key takeaway: just because no one else can rid you of your inner demons, it doesnât mean you have to do it alone.