Jony Ive’s advice to the next generation of designers
Jony Ive’s advice to the next generation of designers
Sir Jony Ive spotlights the power of imagination at California College of the Arts’ 2021 commencement
Still image of Sir Jony Ive, in a film directed by Nick Knight, produced by SHOWStudio
Sir Jony Ive – former chief design officer at Apple, and founder of the LoveFrom collective – has given some heartfelt and truly moving messages to the next generation of design talent, during a virtual ceremony at California College of the Arts, for the graduating class of 2021.
‘As a generation of creatives, with your own new and hopeful ideas, you are critically important,’ says Ive, to the 500 graduating artists, makers, architects and designers he is directly addressing. Listening too, are countless others striving to find footing in a world hit hard by the pandemic. ‘This is not the time to seek the comfortable familiarity of the past,’ Ive continues in a poignant reminder of the urgency of ideas, imagination and innovation, ‘but rather to build and make something new.’