Jollibee launches Family Thanksgiving Month

BusinessWorld
May 6, 2021 | 12:03 am
FAMILY sits front and center in fast food giant Jollibee’s latest campaign called “Family Thanksgiving Month” (to be held annually henceforth every May). This was launched via a press conference on both Zoom and Facebook Live last week featuring media personalities Edric and Joy Mendoza. Still, the star of the show was the star of yet another Jollibee commercial, actress Anne Curtis.
“For us at Jollibee, this [pandemic] brought about a very powerful truth: all of us are spending more time with our families, and it has never happened before, and might never happen again,” said Jollibee Foods Corp. (JFC) Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head Francis Flores about the impetus of the campaign.

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