Drew Ritchie, Upp’s chief executive officer, on rolling out full fibre in Norfolk
- Credit: Upp
Full fibre broadband is coming to Norfolk's coastal and market towns following the announcement of a £1bn plan from Upp.
The operator is targeting Norfolk and Lincolnshire as part of radical plans to level up the regions by getting them better connected.
Drew Ritchie, Upp’s chief executive officer, said: "We chose these two counties because when we looked at their broadband speed they were among the bottom for the whole of the UK. It was holding back individuals, entrepreneurs, SMEs, and it needed to be addressed."